Citizen has been one of the most popular and well known names in watches since their inception in 1930. They have always been at the forefront of technological advances in the watch industry, and pioneered the innovation of light-powered watches. The first eco-drive watch was debuted in 1995 and has now been an industry leader for over 20 years. Drawing its power from nearly any light source, Citizen Eco-Drive watches never need a battery replacement.